As it should be…

We’re pulling some pre-blog articles to share. Here’s one from 2008…

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Just another site visit. Or so I thought.

The day began with a 7:00 am pickup at the hotel. I went to load my gear into the back of the SUV, where I saw a cooler, a bag of gloves, hats, and extra clothes, some jumper cables, and a spare ATV wheel. I should have known that I was in for something.

This all started a few weeks back, when I was invited to join our planning team for a 3-day workshop in Mooresville, North Carolina, the home base for many NASCAR racing teams. The workshop was held at Jeff Hammond’s Pit Crew University, where aspiring wheelmen and jack handlers go to learn their trade. The objective was to come up with a master plan and branding strategy for a 1400-acre adventure-based resort in the rolling hills of southwestern Virginia. We came out of the sessions with a working plan, a list of resident amenities, and an approach to marketing the lifestyle that we were designing. [...]

As part of a major redevelopment of a severely under performing hotel and casino site, our team created a vision for a completely unique mixed-use development in downtown Las Vegas. The concept centers around the notion of an outdoor entertainment district featuring hotels, restaurants, clubs, gaming, and low-rise residential, promoting bar hopping and on-street activity. The project includes streetscape design that connects downtown to The Strip.

Located in upstate New York, St. Andrew’s at Historic Hyde Park is a 350-acre multi-use development with retail, office, hotel, urban residential and single-family detached homes. Our team provided planning, visioning, character and brand development services for the project, which has been envisioned as a culinary tourism resort, featuring a signature food and wine plaza showcasing up and coming chefs from the neighboring Culinary Institute of America.

Sheridan Ridge is a second home luxury resort in southwestern Virginia, with an adventure sports theme throughout. As part of our team’s visioning and brand design efforts, we created a comprehensive placemaking program that included land planning, architectural character development, streetscape design, and architectural graphics, and other specialty items.