As it should be…

We’re pulling some pre-blog articles to share. Here’s one from 2008…

—

Just another site visit. Or so I thought.

The day began with a 7:00 am pickup at the hotel. I went to load my gear into the back of the SUV, where I saw a cooler, a bag of gloves, hats, and extra clothes, some jumper cables, and a spare ATV wheel. I should have known that I was in for something.

This all started a few weeks back, when I was invited to join our planning team for a 3-day workshop in Mooresville, North Carolina, the home base for many NASCAR racing teams. The workshop was held at Jeff Hammond’s Pit Crew University, where aspiring wheelmen and jack handlers go to learn their trade. The objective was to come up with a master plan and branding strategy for a 1400-acre adventure-based resort in the rolling hills of southwestern Virginia. We came out of the sessions with a working plan, a list of resident amenities, and an approach to marketing the lifestyle that we were designing. [...]

NEWS: Digital Signage Expo has recently announced 33 finalists for its Apex Awards for 2012, and we’re happy to have made the cut in the Event Venue category for our HP Pavilion digital signage project! From the DSE website:

The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global DOOH industry. Nominees are the end-use site of the installation.

Chosen by an independent panel of five industry journalists, this year’s Apex Award finalists were named from a field of 88 entrants representing 18 countries and vying in 11 major digital signage categories. Gold, Silver and Bronze Apex Awards will be presented in each category at a special awards banquet slated for the opening night of DSE 2012 on Wednesday, March 7th, from 7-9 p.m. at Caesars Palace in Las Vegas. DSE will also present for the first time an Apex Award of the Year to one of the Gold finalists.

You can read more here.  You can also check out photos here, here, and here.

 

UPDATE: Silver Medal for 2nd Place. We’ll take it!

Recently Completed: Digital advertising pendants at HP Pavilion in San Jose, CA. 16 stainless steel overhead enclosures, 32 video wall faces, 192 individually-addressable LCD displays powered by 32 networked media players, all run from a centralized show control system that integrates with the center-hung scoreboard (2007), bowl fascia LED (2007), digital menuboards (2010), new digital dasherboard LEDs (2011), and an exterior LED marquee (2003). Display content includes static and dynamic advertising, high-definition game video, real-time scoring and stats, concessions and retail promotion, trivia, contests, and upcoming events.

“We are very pleased and excited to add these two noteworthy enhancements to our digital media network inside the building,” said Rich Sotelo, Vice President of Building Operations. “The power of the system is unmatched in the industry, taking advantage of multiple technologies and the Daktronics Show Control System to make game day presentations all they can be, showing high definition video, real time statistics, and moments of exclusivity. All these displays working together, in sync, throughout the building, provide a truly powerful presentation.”

 

More photos here and  here.

Because you can change it. Now.